[Part I.The impact on society] Introduction /William P. Lineberry A force for change and challenge /Wesley C. Clark Does violence breed violence? /Solomon Simonson Television and reality-with another view of violence /Neil Compton The impact according to McLuhan /Richard Kostelanetz The McLuhan cult /Robert Meister [Part II.Current trends in the mass media] Introduction /William P. Lineberry The promise of communications satellites /L.A. Hyland The potential of cable TV /Stephen White What role for public television? /Lester Markel The suburbs discover radio-and vice versa /Robert Windeler The growing influence of Black radio /Robert E. Dallos America's newspapers a critique /A.H. Raskin The underground press : a new wrinkle /David Sanford [Part III.Some achievements and shortcomings : the mass media and their critics] Introduction /William P. Lineberry What's right-and wrong-in the mass media /Andre Fontaine The media barons and the public interest /Nicholas Johnson Six myths about television /Robert Eck A critique of TV newscasting /Robert MacNeil In defense of TV journalism /Reuven Frank [Part IV.What future for mass communications?] Introduction /William P. Lineberry Tomorrow's many-splendored tune-in? /Sanford Brown The impact on tomorrow's world /Leonard H. Marks.
Bibliography, etc. Note
Includes bibliographical references (pages 196-206).
Also issued online.
Available in Other Form
Online version: Lineberry, William P. Mass communications. New York, H.W. Wilson Co., 1969