xi, 223 pages : illustrations ; 25 cm.
Presidential rhetoric series ; no. 17.
Formatted Contents Note
Presidential moral leadership and rhetoric Rhetorical patterns of the annual and inaugural addresses, 1790-2003 The politics of reinforcing moral rhetoric The politics of moral restraint The politics of strategic moral rhetoric The future of rhetorical moralism in the presidency.
Bibliography, etc. Note
Includes bibliographical references (pages -215) and index.