Healthcare relationship marketing : strategy, design and measurement / Ira J. Haimowitz.
2011
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Items
Details
Author
Title
Healthcare relationship marketing : strategy, design and measurement / Ira J. Haimowitz.
Added Corporate Author
Imprint
Farnham, Surrey ; Burlington, VT : Ashgate, 2011.
Description
xxi, 237 pages : illustrations
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9780566092176 hardback alkaline paper
9781409431961 ebook
9781409431961 ebook
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