9780826352415 cloth alkaline paper 9780826352439 e-book
"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Industry, wages, and the state: the rise of popular consumer culture Surveys and campaigns : discovering and reaching the worker-consumer Commercial culture becomes popular : advertising and the challenges of a changing market How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers Love in the time of mass consumption Tales of consumers : memory and working-class material culture Epilogue : consumer culture today.