Workers go shopping in Argentina : the rise of popular consumer culture / Natalia Milanesio.
2013
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Items
Details
Author
Title
Workers go shopping in Argentina : the rise of popular consumer culture / Natalia Milanesio.
Added Corporate Author
Imprint
Albuquerque : University of New Mexico, [2013]
Copyright
©2013
Description
xi, 307 pages : illustrations
Formatted Contents Note
Industry, wages, and the state: the rise of popular consumer culture
Surveys and campaigns : discovering and reaching the worker-consumer
Commercial culture becomes popular : advertising and the challenges of a changing market
How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
Love in the time of mass consumption
Tales of consumers : memory and working-class material culture
Epilogue : consumer culture today.
Surveys and campaigns : discovering and reaching the worker-consumer
Commercial culture becomes popular : advertising and the challenges of a changing market
How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
Love in the time of mass consumption
Tales of consumers : memory and working-class material culture
Epilogue : consumer culture today.
Summary
"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9780826352415 cloth alkaline paper
9780826352439 e-book
9780826352439 e-book
Record Appears in