Advanced database marketing :: innovative methodologies and applications for managing customer relationships /: edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.

Coussement, Kristof.; Bock, Koen W. de.; Neslin, Scott A.,; ebrary, Inc.

Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.

Coussement, Kristof.; Bock, Koen W. de.; Neslin, Scott A., 1952-; ebrary, Inc.

2013

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Title

Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.

Added Author

Coussement, Kristof.
Bock, Koen W. de.
Neslin, Scott A., 1952-

Added Corporate Author

ebrary, Inc.

Imprint

Burlington, Vt. : Gower, [2013]

Copyright

Description

xx, 324 pages : illustrations

Formatted Contents Note

pt. I. Methods
pt. II. Applications.

Bibliography, etc. Note