Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.
2014
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Items
Details
Author
Title
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.
Edition
First edition.
Imprint
San Francisco, California : Jossey-Bass, 2014.
Copyright
©2014.
Description
1 online resource (227 pages)
Note
Includes index.
Local Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Yarrow, Kit, 1958- Decoding the new consumer mind : how and why we shop and buy. First edition. San Francisco, California : Jossey-Bass, c2014 x, 214 pages
Linked Resources
Language
English
ISBN
9781118647684
9781118859315 e-book
9781118859315 e-book
Record Appears in