xvi, 232 pages : illustrations ; 24 cm
047101267X cloth acid-free paper 9780471012672 cloth acid-free paper 0471012734 paperback 9780471012733 paperback
How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to: a) Determine which type of survey is best for you; b) Estimate the cost of your survey; c) Conduct mail, telephone, and face-to-face surveys; d) Draw accurate samples; e) Write effective questionnaires; f) Compile and report results; g) Avoid common survey errors; h) Find reliable outside assistance; i) And much more. -- Back cover.
"Leading professionals give you proven techniques for getting reliable results" -- Cover. "Accurate sampling -- Effective questionnaires -- Convincing presentations -- Telephone, mail, and face-to-fce surveys" -- Cover.
Bibliography, etc. Note
Includes bibliographical references (pages 223-225) and index.
Formatted Contents Note
Practical surveys Cornerstones of a quality survey Deciding what information you need Choosing a survey method When and how to select a sample Writing good questions Questionnaire design Setting your survey in motion and getting it done From questionnaires to survey results. Reporting survey results Advice, resources, and maintaining perspective.
K487.S6 S35 1994
Available in Other Form
Online version: Salant, Priscilla. How to conduct your own survey. New York : Wiley, c1994 Online version: Salant, Priscilla. How to conduct your own survey. New York : Wiley, c1994