The principles of Islamic marketing / Baker Ahmad Alserhan.
2011
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
The principles of Islamic marketing / Baker Ahmad Alserhan.
Added Corporate Author
Imprint
Burlington, Vt. : Gower, [2011]
Copyright
©2011
Description
xiii, 204 pages
Formatted Contents Note
Understanding Islamic marketing
Islamic business ideals
Markets and marketing in Islam
The Islamic marketing mix
The Islamic product
The Islamic pricing practices
Islamic promotions
Islamic logistics (Halal logistics)
Issues in Islamic marketing
The Muslim consumer
Islamic branding 1 : concepts and background
Islamic branding 2 : brands as deeds
Islamic hospitality.
Islamic business ideals
Markets and marketing in Islam
The Islamic marketing mix
The Islamic product
The Islamic pricing practices
Islamic promotions
Islamic logistics (Halal logistics)
Issues in Islamic marketing
The Muslim consumer
Islamic branding 1 : concepts and background
Islamic branding 2 : brands as deeds
Islamic hospitality.
Note
Includes index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9780566089220 hardback alkaline paper
9781409428947 e-book
9781409428947 e-book
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