Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / Sarah-Mailin Janotta.
2014
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Items
Details
Uniform Title
Ebrary electronic monographs.
Title
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / Sarah-Mailin Janotta.
Imprint
Hamburg : Anchor Academic Publishing, 2014.
Description
1 online resource (133 pages) : illustrations
Local Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Bibliography, etc. Note
Includes bibliographical references.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed April 21, 2014).
Linked Resources
Language
English
ISBN
9783954890156
9783954895151 e-book
9783954895151 e-book
Record Appears in