Introduction / Willem H. van Boom, Amandine Garde and Orkun Akseli
UK implementation of the Unfair Commercial Practices Directive / Marios Koutsias and Chris Willett
Pre-emption of national prohibitions of sale below cost : some reflections on EU law between the past and future / Bert Keirsbilck
The blacklist of unfair commercial practices : the black sheep, red herring or white elephant of the unfair commercial practices directive? / Monika Namyslowska
The vulnerable consumer in the UCPD and other provisions of EU law / Marine Friant-Perrot
Can the UCP Directive really be a vector of legal certainty? / Amandine Garde
The interaction between the Unfair Commercial Practices Directive and self-regulation : the case of codes of conduct / Charlotte Pavillon
A common approach to the enforcement of unfair commercial practices and unfair contract terms / Hans-W. Micklitz
Law and economics of enforcing misleading advertising laws : incentives of bona and mala fide traders assessed / Franziska Weber
Private or public enforcement of the UCP Directive? Sanctions and remedies to prevent unfair commercial practices / Dörte Poelzig.