National image &amp; competitive advantage :: the theory and practice of place branding /: Eugene D. Jaffe &amp; Israel D. Nebenzahl.

National image & competitive advantage : the theory and practice of place branding / Eugene D. Jaffe & Israel D. Nebenzahl.

2006

Formats

Author

Uniform Title

Ebrary electronic monographs.

Title

National image & competitive advantage : the theory and practice of place branding / Eugene D. Jaffe & Israel D. Nebenzahl.

Added Author

Added Corporate Author

Edition

2nd ed. = 1. ed.

Imprint

Herndon, VA : Copenhagen Business School Press, 2006.

Description

237 pages : illustrations

Bibliography, etc. Note

Includes bibliographical references (pages 207-234) and index.

Linked Resources

Language

English

Reproduction

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

ISBN

9788763001724
8763001721

Record Appears in