Quantitative modelling in marketing and management /: by Luiz Moutinho, Kun-Huang Huarng.

Quantitative modelling in marketing and management / by Luiz Moutinho, Kun-Huang Huarng.

2013

Formats

Author

Uniform Title

Ebrary electronic monographs.

Title

Quantitative modelling in marketing and management / by Luiz Moutinho, Kun-Huang Huarng.

Added Author

Added Corporate Author

Imprint

Singapore ; Hackensack, N.J. : World Scientific, [2013]

Copyright

Description

xxvi, 503 pages : illustrations

Bibliography, etc. Note

Includes bibliographical references and index.

Linked Resources

Language

English

Reproduction

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

ISBN

9789814407717
9789814407724

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