The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson.
2013
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson.
Added Author
Imprint
Burlington : Gower, [2013]
Copyright
©2013.
Description
1 online resource (351 pages) : illustrations
Formatted Contents Note
part I. The interviews : the questionnaire
part II. The cases
part III. Summary and outlook.
part II. The cases
part III. Summary and outlook.
Local Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Bibliography, etc. Note
Includes bibliographical references and index.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Conrad, Christian A. New brand spirit : how communicating sustainability builds brands, reputations and profits. Burlington : Gower, [2013] xxiii, 323 pages
Linked Resources
Language
English
ISBN
9780566092442
9781409465775 e-book
9781409465775 e-book
Record Appears in