The "Made in Germany" champion brands : nation branding, innovation and world export leadership / by Ugesh A. Joseph.
2013
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
The "Made in Germany" champion brands : nation branding, innovation and world export leadership / by Ugesh A. Joseph.
Imprint
Surrey, England ; Burlington, Vermont : Gower Publishing, 2013.
Copyright
©2013.
Description
1 online resource (296 pages) : illustrations
Local Note
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Bibliography, etc. Note
Includes bibliographical references and index.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Joseph, Ugesh Anthony. "Made in Germany" champion brands : nation branding, innovation and world export leadership. Surrey, England ; Burlington, Vermont : Ashgate Publishing Company, 2013 ix, 285 pages
Linked Resources
Language
English
ISBN
9781409466468
9781409466482 ePUB
9781409466475 ebook
9781409466482 ePUB
9781409466475 ebook
Record Appears in