xix, 252 pages : illustrations ; 26 cm
Formatted Contents Note
Part I: Historic Foundation and Current Legal Status Legal and commercial foundations for rights of publicity Origins, definitions, and early right of publicity cases The base for right of publicity laws and protection Federal and state claims, defenses, and exemptions: a guide for legal and business advisors Which states protect rights of publicity, and what do they protect? International protection can be even more problematic Part II: Who Cares How Much Your Client's Brand Is Really Worth? And Why? The parallels between traditional brands and celebrity brands Multiple stakeholders care about the value of celebrity rights of publicity and their brands The need to establish right of publicity values Does celebrity endorsement work? Part III: Valuation of Right of Publicity and Pricing of Deals Valuation of rights of publicity and other intellectual property assets Challenges in rights of publicity valuation Factors, influences, and pricing in celebrity deals Four factors (plus one) driving celebrity endorsements Anatomy of a right of publicity contract: bonanza or a bargain basement deal.
Bibliography, etc. Note
Includes bibliographical references and index.