xviii, 339 pages : illustrations ; 24 cm.
Elgar intellectual property and global development.
Formatted Contents Note
Foreword / Graeme B. Dinwoodie Introduction : the inevitability of 'territoriality challenges' in trademark law / Graeme W. Austin Part I. Territorial norms and (global) well-known marks Protection of well-known marks : a transnational perspective / Marshall A. Leaffer Interactivity, territoriality, and well-known marks / Leah Chan Grinvald The Pan-American Trademark Convention of 1929 : a bold vision of extraterritorial meets current realities / Christine Haight Farley Part II. Protecting quality and identity in the global economy Marks and more(s) : certification in global value chains / Margaret Chon Branding the land : creating global meanings for local characteristics / Doris Estelle Long Signs beyond borders : moving from commodity to differentiated exports in the coffee industry / Daphne Zografos Johnsson Part III. Territoriality, exhaustion of rights, and gray market products The (avoidable) effects of territorially different approaches to trademark and copyright exhaustion / Irene Calboli Avoiding mutant trademarks : a statutory exclusion for copyrighted accessories to parallel imports / Mary LaFrance "La confusion des genres" : logos and packaging as copyrighted works / Pierre-Emmanuel Moyse Part IV. (National) trademark enforcement challenges Territoriality (mis)understood : enforcing well-known foreign marks in the United States / Lee Ann W. Lockridge The curious case of fake Beijing Olympics merchandise / Peter K. Yu Trademark enforcement in developing countries : counterfeiting as an externality imposed by multinational companies / Daniel C.K. Chow Part V. Trademark territoriality and the regulation of cyberspace Trademarks, free speech, and ICANN's new gTLD process / Jacqueline Lipton and Mary Wong.
"This timely volume offers expert analyses of the challenges facing crucial aspects of trademark law from some of the most prominent scholars in the field." -- Back cover.
Bibliography, etc. Note
Includes bibliographical references and index.