Geographical indications / edited by Michael Blakeney, Winthrop Professor, The University of Western Australia and Visiting Professor in Intellectual Property Law, Queen Mary University, London, UK.

[Volume 1]. Part I. GI's as intellectual property. 1. The wine appellation as territory in France and California / Warren Moran. 2. Locating geographical indications, perspectives from English law / Norma Dawson. 3. Are GI's ID? / Stephen Stern. 4. Registered geographical indications: between intellectual property and rural policy / William van Caenegem. 5. Champagne, Feta, and Bourbon: the spirited debate about geographical indications / Justin Huges. 6. The nature and function of geographical indications in law / Erik W. Ibele.
Part II. Functions of GI's.
A. Rural development. 7. Food supply chain approaches: exploring their role in rural development / Terry Madsen, Jo Banks, Gillian Bristow. 8. From Stilton to Vimto: using food history to re-think typical products in rural development / Angela Tregear. 9. Regional foods and rural development: the role of product qualification / Angela Tregear, Filippo Arfini, Giovanni Belletti, Andrea Marescotti. 10. Origin products, geographical indications and rural development / Giovanni Belletti, Andrea Marescotti.
B. Certification of product quality. 11. The use of quality and reputation indicators by consumers: the case of Bordeaux wine / Stuart Landon, C.E. Smith. 12. The role of the region of origin in consumer evaluation of food products / Ivo A. van der Lans, Koert van Ittersum, Antonella De Cicco, Margaret Loseby. 13. Consumer's willingness to pay for origin labelled wine: a Greek case study / Dimitris Skuras, Aleka Vakrou. 14. Geographical indications and the competitive provision of quality in agricultural markets / GianCarlo Moschini, Luisa Menapace, Daniel Pick. 15. European food quality policy: the importance of geographical indications, organic certification and food quality assurance schemes in European countries / Tilman Becker. 16. Consumers' and producers' expectations towards geographical indications: empirical evidence for a German case study / Ramona Teuber. 17. Italian wine demand and differentiation effect of geographical indications / Antonio Stasi, Gianluca Nardone, Rosaria Viscecchia, Antonio Seccia. 18. Quality certification by geographic indications, trademarks and firm reputation / Luisa Menapace, GianCarlo Moschini.
C. Marketing tool. 19. Geographical indications, trade and the functioning of markets / Phil Evans. 20. Valuing GI's: their pros and cons / Daniele Giovannucci, Tim Josling, William Kerr, Bernard O'Connor, May T. Yeung. 21. On the deadweight cost of production requirements for geographically differentiated agricultural products / Pierre R. Mérel. 22. Geographical indications of origin as a tool of product differentiation: the case of coffee / Ramona Teuber. 23. Gatekeepers' perceptions of Thai geographical indication products in Europe / Rungsaran Wongprawmas, Maurizio Canavari, Rainer Haas, Daniele Asioli. 24. Local products and geographical indications: taking account of local knowledge and biodiversity / Laurence Bérard and Philippe Marchenay.
D. Cultural protection. 25. Taking "trade and culture" seriously: geographical indications and cultural protection in WTO law / Tomer Broude. 26. Taking local knowledge into account in the AOC system / Christine de Sainte Marie, Laurence Bérard. 27. Protection or privatisation of culture? The cultural dimension of the international intellectual property debate on geographical indications of origin / Rhonda Chesmond. 28. Geographical indications and traditional knowledge / Shivani Singhal. 29. Protection of traditional knowledge by geographical indications / Michael Blakeney. 30. Law and policy on intellectual property, traditional knowledge and development: legally protecting creativity and collective rights in traditional knowledge based agricultural products through geographical indications / Teshager Dagne. 31. Using geographical indications to protect artisanal works in developing countries: lessons from a Banana Republic's misnomered hat / Alexandra Basak Russell. 32. Incentives for and protection of cultural expression: art, trade and geographical indications / Anselm Sanders. 33. The mismatch of geographical indications and innovative traditional knowledge / Susy Frankel.
Part III. Evaluating the effects of GI's.
34. The economics of geographical indications: towards a conceptual framework for geographical indication research in developing countries / Cerkia Bramley, Estelle Biénabe, Johann Kirsten. 35, Evaluating the effects of protecting geographical indications: scientific context and case studies / Marguerite Paus, Sophie Reviron. 36. Assessing the economic impact of GI protection / Thierry Coulet.

[Volume 2]. Part I. A. Historical origins.
1. Wine reputation and quality controls: the origin of the AOCs in 19th century France / Alessandro Stanziani.
B. European systems. 2. New wine in old bottles: the protection of France's wine classification system beyond it's borders / Kevin H. Josel. 3. Overview of the EC case law protecting geographical indications: the slicing of Parma ham and the grating of Padano cheese / Bernard O'Connor, Irina Kireeva. 4. The impact of European geographical indications on national rights in member states / Lionel Bently, Bead Sherman. 5. Nothing but a GI thing: geographical indications under EU law / Annette Kur, Sam Cocks. 6. The comparative advantages of geographical indications and community trade marks for the marketing of agricultural products in the European Union / G.E. Evans. 7. The simplification of European legislation for the protection on agricultural product quality schemes / G.E. Evans.
C. Global implications of the European system. 8. Translating terroir: the global challenge of French AOC labeling / Elizabeth Barham. 9. Can foreign producers benefit from geographical indications under the new European regulation? / Stéphan Marette. Part II. Alternatives to Sui generis GI's protection. A. GI's and trade marks.
10. Bacchus in the hinterlands: a study of denominations of origin in French and American wine-labeling laws / Louis C. Lenzen. 11. Geographical names and signs used as trade marks / Florent Gevers. 12. On vino veritas? Clarifying the use of geographic references on American wine labels / Michael Maher. 13. The overlap between geographical indications and trade marks in Australia / Stephen Stern. 14. Systems of protection for geographical indications of origin: a review of the Indian regulatory framework / Shyamkrishna Balganesh. 15. Geographic trademarks and the protection of competitor communication / Robert Brauneis, Roger E. Schechter. 16. How does Australia regulate the use of geographic indication for products other than wines and spirits? / Miranda Risang Ayu. 17. Geographical indications and the interface between trade mark protection and sui generis protection: The example of China, Thailand and Vietnam / Irina Kireeva, Paolo R. Vergano. 18. Quibbling siblings: conflict between trademarks and geographical indications / Dev Gangjee. 19. Geographical indications in China: why protect GI's with both trademark law and AOC-type legislation? / Bradley M. Mashaw. 20. The protection of geographical indications in the European Union and the United States under sui generis and trade mark systems: signs of harmonisation? / G.E. Evans.
B. Bilateral agreements and wine. 21. The treatment of geographical indications in recent regional and bilateral free trade agreements / David Vivas Eugui, Christoph Spennemann. 22. The war on terroir: geographical indications as a transatlantic trade conflict / Tim Josling. 23. Trademarks and geographical indications: a case of California champagne / Deborah J. Kemp, Lynn M. Forsythe. 24. No more whining about geographical indications: assessing the 2005 agreement between the United States and the European Community on the trade in wine / Brian Rose. 25. Geographical indications and the international trade in Australian wines / Michael Blakeney.

[Volume 3] Part I. The international dimension.
A. TRIPS in the international GI's landscape. 1. Trademarks and geographical indications: exploring the contours of the TRIPS Agreement / Paul J. Heald. 2. Proposals for the international regulation of geographical indications / Michael Blakeney. 3. Geographical indications beyond wines and spirits: a roadmap for a better protection for geographical indications in the WTO/TRIPS Agreement / Felix Addor, Alexandra Grazioli. 4. Origin, prominence, profit, and consumer confusion: an analysis of the global debate on geographical indication protection systems / Arinolayemi A. Adegbonmire, L. Taylor Arnold. 5. The WTO TRIPS Agreement: the battle between the old and the new world over the protection of geographical indications / José Manuel Cortés Martín. 6. Global intellectual property protection as viewed through the European Community's treatment of geographical indications: what lessons can TRIPS learn? / Jacqueline Nanci Land. 7. Removing the Greek from Feta and adding Korbel to Champagne: the paradox of geographical indications in international law / Michelle Agdomar. 8. Thinking locally, acting globally: how trade negotiations over geographical indications improvise "fair trade" rules / Antony Taubman. 9. Geographical indications and the TRIPS Agreement: what protection is provided to geographical indications in WTO members? / Irina Kireeva, Bernard O'Connor.
B. TRIPS revision. 10. Location, location, location: the case against extending geographical indication protection under the TRIPS Agreement / Stephen A. Bowers. 11. On the need to expand article 23 of the TRIPS Agreement / Aaron C. Lang. 12. The protection of geographical indications after Doha: quo vadis? / G.E. Evans, Michael Blakeney. 13. Expanding the protection of geographical indications of origin under TRIPS / Irene Calboli. 14. Extending protection at the WTO to products other than wines and spirits: who will benefit? / Michel Vincent. 15. Terroir vs. trademark: the debate over geographical indications and expansions to the TRIPS Agreement / Emily C. Creditt. 16. Enhanced protections for geographical indications under TRIPS: potential conflicts under the U.S. constitutional and statutory regimes / David Snyder. 17. In the mood to compromise? Extended protection of geographical indications under TRIPS article 23 / Ritika Banerjee, Mohar Majumdar.
C. The WTO dispute. 18. The WTO geographical indications dispute / Michael Handler. 19. Is this really about what we call our food or something else? The WTO food name case over the protection of geographical indications / Lisa Mench Nieuwveld.
D. Revival of the Lisbon Agreement. 20. Reinventing Lisbon: the case for a protocol to the Lisbon Agreement (geographical indications) / Daniel J. Gervais.
Part II. GI's and developing countries. 21. The benefits and costs of proliferation of geographical labeling for developing countries / Sven Anders, Julie A. Caswell. 22. Environmental labeling, protected geographical indications and the interests of developing countries / U. Grote. 23. Natural patrimony and local communities in Ethiopia: advantages and limitations of a system of geographical indications / Bernard Roussel, François Verdeaux. 24. Lessons learned from Ethiopia's trademaking and licensing initiative: is the European Union's position on geographical indications really beneficial for developing nations? / Mary O'Kicki. 25. Development from within? The potential for geographical indications in the global South / Sarah Bowen. 26. Are geographical indications a wise strategy for developing country farmers? / May T. Yeung, William A. Kerr. 27. Developments and considerations around geographical indications in the developing world / Cerkia Bramley, Estelle Bienabe.
Part III. Case studies. 28. Tradition, territory and terroir in French viniculture: Cassis, France and appellation contrôlée / Daniel W. Gade. 29. The impact of geographical indication on the revitalisation of a regional economy: a case study of "Boseong" green tea / Jeonwook Suh, Alan MacPherson. 30. The case of Kona Coffee, Hawaii / Daniele Giovannucci, Virginia Easton Smith. 31. Protection of geographical indications: the case of jasmine rice and Thailand / Jakkrit Kuanpoth, Daniel Robinson. 32. The case of Gobi desert camel wool, Mongolia / Koen Oosterom, Frédéric Dévé. 33. Geographical indications and the trade related intellectual property rights agreement (TRIPS) / Kranti Mulik, John M. Crespi. 34. Legal protection of geographical indications in Jammu and Kashmir: a case study of Kashmiri handicrafts / Farooq Ahmad Mir, Farutal Ain. 35. Morocco: Argan oil / Sophie Réviron, Nadja El Benni.