xvi, 297 pages : illustrations, forms ; 26 cm
Formatted Contents Note
What constitutes intellectual property? Understanding core IP assets The changing nature of intellectual property and intangible assets Definitions of intellectual property value the heart of the matter Practical IP/intangible asset valuation guidelines Traditional valuation methodologies Other valuation approaches How IP values and valuation are affected in an economic downturn Valuation issues with different types of intellectual property Context: when IP valuation is necessary IP due diligence and asset prioritization Management and monetization Licensing Licensing royalty rates in litigation and transactions The future of intellectual property valuation and management.
KF2979 .A853 2010
Chicago, IL : American Bar Association, General Practice, Solo & Small Firm Division,