xv, 351 pages : illustrations ; 24 cm.
9780470120552 cloth 047012055X cloth
Wiley finance series.
Series from jacket.
Bibliography, etc. Note
Includes bibliographical references (pages 341-342) and index.
Formatted Contents Note
Create and manage a mutual fund Why the world needs another mutual fund Money, product differentiation, and distribution Price and customer service Spreading the word with promotion and publicity Building your mutual fund team The steps to start a mutual fund Create and manage an exchange-traded fund ETFs : the mutual fund's next evolution Building your exchange-traded fund team The steps to start an exchange-traded fund - Appendix A: what to expect in your first year Appendix B: selling your business Appendix C: useful web sites, phone numbers, and additional readings Appendix D: list of service provider questions Afterword Notes Index.