xix, 266 pages : illustrations ; 24 cm
Formatted Contents Note
What is corporate branding? The value of brands Who are you? Diagnosing your corporate brand Managing corporate brands as organizations grow The influence of empoyees and their cultures Through stakeholders' eyes Aligning vision, culture, and images Getting into enterprise branding : catching the third wave.
"Reputation Institute publications"--Jacket.
Bibliography, etc. Note
Includes bibliographical references (pages 247-249) and index.