xxv, 222 pages : illustrations ; 24 cm
9780470276877 cloth 0470276878 cloth
Bibliography, etc. Note
Includes bibliographical references (pages 205-210) and index.
Formatted Contents Note
The innovation is in the business model Discovering new business models Creativity is not enough : from discovering to implementing new business models Using dual business models to compete : is a separate unit necessary? Separation is not enough : how to achieve ambidexterity Responding to business-model innovation When would established firms discover new business models? Rethinking innovation in the big firm.