xxiii, 279 pages : illustrations ; 24 cm
9780787987893 cloth 0787987891 cloth
Bibliography, etc. Note
Includes bibliographical references (pages 245-263) and index.
Formatted Contents Note
What is transformational leadership? Introduction: Ten mistakes transformational leaders make The secret language of leadership The language of leadership: key enablers Articulating a clear, inspiring goal The leader's own story: committing to the goal Mastering the audience's story Cultivating narrative intelligence Telling truthful stories Leadership presence: the body language of leadership The language of leadership: key steps Getting people's attention Stimulating desire Reinforcing with reason Continuing the conversation Epilogue.