xx, 220 pages : illustrations ; 24 cm.
Series on technology management ; v. 14.
Bibliography, etc. Note
Includes bibliographical references (pages 211-214) and index.
Formatted Contents Note
Innovations in the game industry : online games versus offline games Business models and corporate strategy Virtual societies and economics of online games The formation process of the Korean online game industry Factors promoting growth of the online game industry Global development and marketing strategies of Korean online games International comparison of online game users.