Innovation and strategy of online games / Jong H. Wi.
2009
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Innovation and strategy of online games / Jong H. Wi.
Added Corporate Author
Edition
1st ed.
Imprint
London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific, [2009]
Copyright
©2009
Description
xx, 220 pages : illustrations ; 24 cm.
Series
Series on technology management ; v. 14.
Formatted Contents Note
Innovations in the game industry : online games versus offline games
Business models and corporate strategy
Virtual societies and economics of online games
The formation process of the Korean online game industry
Factors promoting growth of the online game industry
Global development and marketing strategies of Korean online games
International comparison of online game users.
Business models and corporate strategy
Virtual societies and economics of online games
The formation process of the Korean online game industry
Factors promoting growth of the online game industry
Global development and marketing strategies of Korean online games
International comparison of online game users.
Bibliography, etc. Note
Includes bibliographical references (pages 211-214) and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9781848163560
1848163568
1848163568
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