xxiv, 221 pages : illustrations ; 26 cm
Bibliography, etc. Note
Includes bibliographic references (page 203) and index.
Formatted Contents Note
An introduction to social media Why social media is gaining traction with lawyers Busting the legal profession's ten myths of social media The categories of social media platforms Choosing social media tools Goal : networking and building relationships Goal : locate information to support your areas of practice Goal : gain competitive intelligence and customer feedback Goal : showcase your expertise Goal : branding yourself or your law practice Goal : increasing SEO and improving the quality of leads Getting setting up Best practices Social media concerns unique to large firms and trial lawyers The ethics of social media The legal issues related to social media.
KF320.A9 E44 2010
[Chicago, Ill.] : ABA Law Practice Management Section,