RenGen, renaissance generation : the rise of the cultural consumer--and what it means to your business / Patricia Martin.
Martin, Patricia, 1956-; ebrary, Inc.
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Author Martin, Patricia, 1956-
Uniform Title Ebrary electronic monographs.
Title RenGen, renaissance generation : the rise of the cultural consumer--and what it means to your business / Patricia Martin.
Added Corporate Author ebrary, Inc.
Imprint Avon, Mass. : Platinum Press, [2007]
Copyright ©2007
Description xiv, 241 pages ; 20 cm
Formatted Contents Note
Preconditions for a rebirth
Seeds of change : how a renaissance begins
The beautiful mind
The creative personality
The economics of the RenGen
The mind's eye : meet the RenGen aesthetic
Youth culture
RenGen spirituality
The collaborative context : how the RenGen gets things done
The RenGen company
The catalytic people of a renaissance
Second cities of the renaissance
What will rule in a RenGen?
Bibliography, etc. Note Includes bibliographical references (pages 223-236) and index.
Linked Resources Access provided by Berkeley Law Library
Language English
Reproduction Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN 9781598691344
1598691341
Record Appears in Monographs & Serials
Electronic Resources

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