319 pages : illustrations, maps ; 24 cm.
9780472070435 cloth alkaline paper 0472070436 cloth alkaline paper 9780472050437 paperback alkaline paper 0472050435 paperback alkaline paper
New media world.
"Digital culture books"--Ser. t.p.
Bibliography, etc. Note
Includes bibliographical references (pages 289-303) and index.
Formatted Contents Note
Introduction: on not taking the hyperlink for granted / Joseph Turow Structuring a marketplace of attention / James G. Webster The hyperlink as organizing principle / Alexander Halavais Hyperlinking and the forces of "massification" / Philip M. Napoli The hyperlink in newspapers and blogs / Lokman Tsui The role of expertise in navigating links of influence / Eszter Hargittai Google, links, and popularity versus authority / Seth Finkelstein The hyperlinked news organization / Martin Nisenholtz How hyperlinks ought to change the advertising business / Tom Hespos Hyperlinks and marketing insight / Stacey Lynn Schulman Hyperlinking and advertising strategy / Eric Picard From hyperlinks to hyperties / Marc A. Smith The morality of links / David Weinberger Linked geographies: maps as mediators of reality / Stefaan G. Verhulst Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton The social hyperlink / Lada A. Adamic Are hyperlinks "weak ties"? / Markus Prior What is the online public sphere good for? / Matthew Hindman.