viii, 302 pages : illustrations ; 24 cm
9780813544885 hardcover alkaline paper 9780813544892 paperback alkaline paper
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Technology and the modern political campaign : the digital pulse of the 2008 campaigns / Costas Panagopoulos The technological development of candidate websites : how and why candidates use web innovations / James N. Druckman, Martin J. Kifer, and Michael Parkin Closing gaps, moving hurdles : candidate web site communication in the 2006 campaigns for Congress / Girish J. "Jeff" Gulati and Christine B. Williams Trickle-down technology? The use of computing and network technology in state legislative campaigns / Chapman Rackaway Do campaign websites really matter in electoral civic engagement? Empirical evidence from the 2004 and 2006 post-election tracking survey / Hun Myoung Park and James L. Perry Clicking for cash : campaigns, donors, and the emergence of online fundraising / Costas Panagopoulos and Daniel Bergan The impact of email campaigns on voter mobilization : evidence from a field experiment / David W. Nickerson Mobilizing the mobiles : text messaging and turnout / Allison Dale and Aaron Strauss Online political advertising / Michael Cornfield and Kate Kaye "Under construction" : weblog campaigning in the German Bundestag election 2005 / Steffen Albrecht, Maren Lübcke, Rasco Hartig-Perschke Mobile democracy : text messages, voter turnout, and the 2004 Spanish general election / Sandra L. Suárez Bloggers at the gates : Ned Lamont, blogs, and the rise of insurgent candidates / Kevin A. Pirch Voters, MySpace, and YouTube : the impact of alternative communication channels on the 2006 election cycle and beyond / Vassia Gueorguieva "Friend" the president : Facebook and the 2008 presidential election / Allison Slotnick The political impact of Facebook : evidence from the 2006 elections and the 2008 nomination contest / Christine B. Williams and Girish J. "Jeff" Gulati Conclusion / Costas Panagopoulos.