9780765623959 cloth alkaline paper 0765623951 cloth alkaline paper
Bibliography, etc. Note
Includes bibliographical references and indexes.
Formatted Contents Note
I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior For a better exploration of metaverses as consumer experiences / Leila El Kamel Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.