9780520258822 cloth alkaline paper 0520258827 cloth alkaline paper 9780520948693 e-book 0520948696 e-book
Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid. --from publisher description.
Bibliography, etc. Note
Includes bibliographical references (pages 219-255) and index.
Formatted Contents Note
Introduction: the gospel of Google "Render unto Caesar": how Google came to rule the web Google's ways and means: faith in aptitude and technology The Googlization of us: universal surveillance and infrastructural imperialism The Googlization of the world: prospects for a global public sphere The Googlization of knowledge: the future of books The Googlization of memory: information overload, filters and the fracturing of knowledge Conclusion: the human knowledge project.
K4345 .V35 2011
Berkeley : University of California Press,