xxvi, 245 pages : illustrations ; 24 cm
Formatted Contents Note
Shaping the new presidential campaign / John Allen Hendricks and Lynda Lee Kaid From soundbite to textbite : election 2008 comments on Twitter / Monica Ancu The web 2.0 election : voter learning in the 2008 presidential campaign / Terri L. Towner and David A. Dulio Evaluating candidate e-mail messages in the 2008 U.S. presidential campaign / Andrew Paul Williams and Evan Serge Campaign 2008 : comparing YouTube, social networking, and other media use among younger and older voters / Paul Haridakis and Gary Hanson When bloggers attack : examining the effect of negative citizen-initiated campaigning in the 2008 presidential election / Timothy K.F. Fung, Emily Vraga, and Kjerstin Thorson New voices and new voters : ethno-technology in reactions to candidate messages in the 2008 campaign / Hyun Jung Yun, Amy E. Jasperson, and Sindy Chapa CNN's dial testing of the presidential debates : parameters of discussion in tech driven politics / Rita Kirk and Dan Schill New media's contribution to presidential debates / Pamela Jo Brubaker The Biden-Palin 2008 vice presidential debate : an examination of gender and candidate issue expertise / Mitchell S. McKinney and Mary C. Banwart Just a hockey mom with a gun : competing views of Sarah Palin on CNN and Fox / Maridith Dunton Miles, Lynda Lee Kaid, and Kendall Sharp International coverage of the U.S. presidential campaign : Obamamania around the world / David L. Painter ... [et al.].
Bibliography, etc. Note
Includes bibliographical references and index.