xvi, 272 pages : illustrations ; 22 cm
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
It's a pirate's life for him : the "Flying Fish" case Wreck of the Mary W. : insuring your coffee I like my coffee fully leaded : adulterated coffee "Quaff the quality cup" : Hills Bros. recognized standard : trying to control the coffee market Taking the easy way out Dominating the institutional market : the fate of the wagon men Having your coffee and drinking it too Importance of the brand : private label Fishy coffee : the importance of the brand, part II Freeze-dried coffee : patent rights What goes up can come down : the wild world of coffee futures trading He was dunked by Dunkin Donuts : coffeehouse franchise agreements Smuggler's tale : the International Coffee Agreement Hot coffee Frozen coffee : freeze-out in the world of coffee distributors Coffee house craze : when is there too much of a good thing? Diluted coffee : the importance of the brand (redux) Grounds for divorce Face-off against Nestle : the use of an image to sell coffee Coffee in cyberspace : the importance of the brand (last drop) Fair trade coffee : the growers Can you mandate fair trade?
KF1984.C6 R63 2010
Chicago : American Bar Association, 2010.