viii, 326 pages : illustrations ; 25 cm
9780195180862 cloth alkaline paper
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
IBM rises from the ashes A framework for action Segmenting markets for growth Understanding user needs Creating design concepts, prototyping, and validating design choices How Honda innovates Product line and platform development Honda's Element comes to life Business model innovation New brand and product line development at Mars Making the business case Executive decision making Leading teams to growth.