Googled : the end of the world as we know it / Ken Auletta.
2009
Non-Fiction
Available at Popular Reading
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Details
Author
Title
Googled : the end of the world as we know it / Ken Auletta.
Imprint
New York : Penguin Press, 2009.
Description
xiv, 384 pages ; 25 cm
Formatted Contents Note
Messing with the magic
Starting in a garage
Buzz but few dollars
Prepping the Google rocket
Innocence or arrogance?
Google goes public
The new evil empire?
Chasing the fox
War on multiple fronts
Waking the government bear
Google enters adolescence
Is "old" media drowning?
Compete or collaborate?
Happy birthday
Googled
Where is the wave taking old media?
Where is the wave taking Google?.
Starting in a garage
Buzz but few dollars
Prepping the Google rocket
Innocence or arrogance?
Google goes public
The new evil empire?
Chasing the fox
War on multiple fronts
Waking the government bear
Google enters adolescence
Is "old" media drowning?
Compete or collaborate?
Happy birthday
Googled
Where is the wave taking old media?
Where is the wave taking Google?.
Summary
A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
Bibliography, etc. Note
Includes bibliographical references (pages 339-372) and index.
Location
rr
Call Number
Non-Fiction
Language
English
ISBN
9781594202353
1594202354
1594202354
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