What we wish we could get from a law firm, or, How to make us fall in love again / Theodore L. Banks Developing "healthy" client relationships / Richard G. Cowart Nine practice development tips (with apologies to David Letterman) / Constantine Alexander Distinguish yourself / Brewster H. Jamieson The Million-dollar contract / James A. Durham The client pitch / Robert J. Smith Patience is a virtue / Erik J. Heels Using a bedside manner / Robert D. Rachlin the "Marco" approach / David J. Hatem Make yourself available to help inside counsel / John M. McCormack Clients for life / Charles A. Maddock Service, service, service / Charles C. Coulter The $5.95 client / Jonathan Bell Put clients first! / William C.Martucci The Archon Group's request-for-proposal experience / Ron K. Barger Do what you enjoy / Edna R.S. Alvarez (retired) The $64,000 question / John E. Schoonover The Field of dreams approach : Build it and they will come / Kevin R. Armbruster Marketing by reputation : The People's Law Firm / Edward Moriarity Finding your niche with the yellow pages / K. William Gibson The Strength of Focusing on a Niche / Robert J. Conroy Corporate Representation Service : An affordable technique / Mark A. Robertson Ten steps to building a successful niche practice / Heidi McNeil Staudenmaier Find the right network, or, Build your own / Ginger D. Schröder Market.
your interests / Julie I. Fershtman Community involvement counts / Lowell E. Rothschild The ripple effect / Joel P. Bennett Building credibility with a do-it-yourself publishing program / Gregory H. Siskind Prospering from a positive reputation / Von S. Heinz More than just credibility / Terri Pepper Gavulic and Susan Raridon Lambreth Creating a boutique law firm / Kent M. Kasting In the right place at the right time / Michael D. Harris Crossing state lines / Robert Blaine Holt Legal marketing as I've seen it / Tobin K. Clark Ten minutes a day to marketing success / Donna M. Killoughey Little things mean a lot / Jack S. Kennedy Effective cross-selling begins with an introduction / George B. Harris
Solve the client's problem / Laurie Burt Beauty contests work / Edward T. Bullard Teamwork culture / Michael M. Boone and Gregory R. Samuel Don't ignore the support staff! / Davis H. Carr The Two-hour commitment / Joseph H. Yastrow Avoiding the worst mistakes / Mindy G. Farber Everybody can make rain / Donna D. Fraiche Make rainmaking a priority / Ellisa Opstbaum Habbart Using client teams / Thomas K. Downs.
Rev. ed. of: Marketing success stories : personal interviews with 66 rainmakers / by Hollis Hatfield Weishar. c1997.
Bibliography, etc. Note
Includes bibliographical references.