Don't think of an elephant! : know your values and frame the debate: the essential guide for progressives / George Lakoff.
White River Junction, Vt. : Chelsea Green Pub. Co., 2004.
xvi, 124 pages ; 22 cm
Formatted Contents Note
Theory & application Framing 101 Right wing power grab What's in a word? Metaphors of terror Metaphor and war, again Betrayal of trust : beyond lying From theory to action Q&A How to respond to conservatives.