Section A: Introduction: why ideas matter The mothers and fathers of invention Taxonomy of innovation Section B: The life cycle of ideas. Innovate: the birth of an idea Register: the first step for every new idea Protect: ensure recognition and reward Develop: improve your idea Value: what is your idea worth Market: finding investors and customers The death of an idea Section C: The innovation industry. A call to action The individual innovation imperative The corporate innovation imperative Academic innovation imperative Creative innovation imperative The global innovation imperative Section D: A vision for the future. The providers, merchants, and consumers of innovation.
Bibliography, etc. Note
Includes bibliographical references (pages 225-230) and index.