xii, 244 pages : illustrations ; 24 cm
0742541363 cloth alkaline paper 0742541371 paperback alkaline paper 9780742541368 cloth alkaline paper 9780742541375 paperback alkaline paper 9781442203358 paperback alkaline paper 9781442203365 e-book
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Rev up your thinking with creative stimulation Play with typography's multiple personalities Ebrace type as a design element Master the design elements Connect with your audience through powerful writing Spark the creative process for focused campaign strategies Take charge of the design principles Explore the power of color psychology Discover exciting, strategy-based ads and campaigns Learn the latest through inventive case studies with impressive results See which self-promotions really work Be inspired by creative tips from conceptual thinkers.