xvi, 279 pages : illustrations ; 24 cm.
9781107017726 hardback 1107017726 hardback
Cambridge intellectual property and information law.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
What is the value of a brand to a firm? /Don O'Sullivan, Kwanghui Lim, and Janice Luck The social benefits and costs of trade marks and brands /Christine Greenhalgh Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region /David Tan No personality rights for pop stars in Hong Kong? /Peter K. Yu Fashioning personality rights in Australia /Megan Richardson and Andrew T. Kenyon Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: divergence and a cultural exploration /Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon Reproduction rights in US trade mark law /Graeme W. Austin From magic charms to symbols of wealth: well-known trade marks in Indonesia /Christoph Antons Names as brands: moral rights and the 'unreasonable' pseudonym in Australia /Elizabeth Adeney The use of survey evidence in Australian trade mark and passing off cases /Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster The place of expert evidence in unfair competition cases: the Australian experience /Sam Ricketson Geographical indications: Europe's strange chimera or developing countries' champion? /Melissa de Zwart Branding traditional peoples' traditional knowledge /Susy Frankel.