Trademark and deceptive advertising surveys : law, science, and design / edited by Shari S. Diamond and Jerre B. Swann.
2012
KF3193 .T7 2012 (Mapit)
Available at Stacks
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Items
Details
Title
Trademark and deceptive advertising surveys : law, science, and design / edited by Shari S. Diamond and Jerre B. Swann.
Added Author
Imprint
Chicago : American Bar Association, Section of Intellectual Property Law, [2012]
Copyright
©2012
Description
xv, 392 pages ; 26 cm
Formatted Contents Note
Surveys in modern litigation involving trademarks and deceptive advertising
The use of pilot tests and pretests in consumer surveys
The universe
Likelihood of confusion
Secondary meaning surveys
Genericness surveys in trademark disputes: under the gavel
Dilution surveys under the Trademark Dilution Revision Act
Surveys in dilution cases II
Swann's rebuttal to Diamond
Survey evidence in false advertising cases
Control foundations rationales and approaches
Design issues for controls
Demand effects in likelihood of confusion surveys: the importance of marketplace conditions
Are closed-ended questions leading questions?
Internet surveys for evaluating trademark infringement and deceptive advertising
Survey percentages in Lanham Act matters
The Daubert revolution and Lanham Act surveys
Survey critiques.
The use of pilot tests and pretests in consumer surveys
The universe
Likelihood of confusion
Secondary meaning surveys
Genericness surveys in trademark disputes: under the gavel
Dilution surveys under the Trademark Dilution Revision Act
Surveys in dilution cases II
Swann's rebuttal to Diamond
Survey evidence in false advertising cases
Control foundations rationales and approaches
Design issues for controls
Demand effects in likelihood of confusion surveys: the importance of marketplace conditions
Are closed-ended questions leading questions?
Internet surveys for evaluating trademark infringement and deceptive advertising
Survey percentages in Lanham Act matters
The Daubert revolution and Lanham Act surveys
Survey critiques.
Note
Editor's introduction : surveys in modern litigation involving trademarks and deceptive advertising -- The use of pilot tests and pretests in consumer surveys -- The universe -- Likelihood of confusion -- Secondary meaning surveys -- Genericness surveys in trademark disputes : under the gavel -- Dilution surveys under the Trademark Dilution Revision Act -- Surveys in dilution cases II -- Swann's rebuttal to Diamond -- Survey evidence in false advertising cases -- Control foundations : rationales and approaches -- Design issues for controls -- Demand effects in likelihood of confusion surveys : the importance of marketplace conditions -- Are closed-ended questions leading questions? -- Internet surveys for evaluating trademark infringement and deceptive advertising -- Survey percentages in Lanham Act matters -- The Daubert revolution and Lanham Act surveys -- Survey critiques.
Bibliography, etc. Note
Includes bibliographical references and index.
Location
STA
Call Number
KF3193 .T7 2012
Language
English
ISBN
9781614384748 print alkaline paper
1614384746 print alkaline paper
1614384746 print alkaline paper
Record Appears in