xiv, 373 pages : illustrations ; 24 cm
"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.
Bibliography, etc. Note
Includes bibliographical references (pages 307-349) and indexes.
Formatted Contents Note
Demographics and preferences in media use, with special attention to the very young The extraordinary appeal of screen media The world as portrayed by media Effects of media on scholastic performance and the developing intellect Young customers : creating the modern consumer through advertising and marketing Television violence, aggression, and other behavioral effects Learning rules and norms : further evidence of media effects Knowledge for what?