0470823410 9780470823415 9781118181607 e-book
Bibliography, etc. Note
Includes bibliographic references (pages -243) and index.
Formatted Contents Note
Challenges and market size Alfred Dunhil The Chinese luxury client Shanghai Tang Chinese consumer attitudes toward luxury Rolex in China How to distribute in China Shiatzy Chen Retailing and licensing in China Louis Vuitton in China Communication and advertising The war of the spirits Brand protection and counterfeit activities Luili Gongfang: breaking into luxury by way of glass.