Commodity Activism : Cultural Resistance in Neoliberal Times / Roopali Mukherjee, Sarah Banet-Weiser.
2012
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Details
Title
Commodity Activism : Cultural Resistance in Neoliberal Times / Roopali Mukherjee, Sarah Banet-Weiser.
Imprint
New York, NY : New York University Press, [2012]
Copyright
©2012
Description
1 online resource.
Series
Critical cultural communication ; 21.
Formatted Contents Note
Frontmatter
Contents
Acknowledgments
Foreword
Introduction
1. Brand Me "Activist"
2. "Free Self-Esteem Tools?"
3. Citizen Brand
4. Good Housekeeping
5. Make It Right?
6. Diamonds (Are from Sierra Leone)
7. Salma Hayek's Celebrity Activism
8. Mother Angelina
9. "Fair Vanity"
10. Civic Fitness
11. Eating for Change
12. Changing the World One Orgasm at a Time
13. Pay-for Culture
14. Feeling Good While Buying Goods
About the Contributors
Index
Contents
Acknowledgments
Foreword
Introduction
1. Brand Me "Activist"
2. "Free Self-Esteem Tools?"
3. Citizen Brand
4. Good Housekeeping
5. Make It Right?
6. Diamonds (Are from Sierra Leone)
7. Salma Hayek's Celebrity Activism
8. Mother Angelina
9. "Fair Vanity"
10. Civic Fitness
11. Eating for Change
12. Changing the World One Orgasm at a Time
13. Pay-for Culture
14. Feeling Good While Buying Goods
About the Contributors
Index
Summary
Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism." Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove "Real Beauty" campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
Language Note
In English.
System Details Note
Mode of access: Internet via World Wide Web.
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jun 2020)
Location
www
In
Title is part of eBook package: NYUP Backlist 2000-2013 De Gruyter
Access Note
restricted access (http://purl.org/coar/access_right/c_16ec) online access with authorization
Linked Resources
Alternate Title
DeGruyter online
Language
English
ISBN
9780814763018
Record Appears in