New vocabularies, old ideas : culture, Irishness and the advertising industry / Neil O'Boyle.
2011
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
New vocabularies, old ideas : culture, Irishness and the advertising industry / Neil O'Boyle.
Added Corporate Author
Imprint
Bern : Peter Lang, [2011]
Copyright
©2011
Description
xiv, 217 pages.
Series
Reimagining Ireland. 1662-9094 ; v. 22.
Formatted Contents Note
The Irish advertising industry and internationalisation
Advertising, Irishness and the nation brand
The dodgy territory of Irishness
Knowing what it means to be Irish
The Smithwick's locals campaign.
Advertising, Irishness and the nation brand
The dodgy territory of Irishness
Knowing what it means to be Irish
The Smithwick's locals campaign.
Bibliography, etc. Note
Includes bibliographical references (pages 185-208) and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
9783039119783 paperback alkaline paper
3039119788 paperback alkaline paper
9783039119783
9783035300857 e-book
3039119788 paperback alkaline paper
9783039119783
9783035300857 e-book
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