xiii, 239 pages : illustrations ; 26 cm
Formatted Contents Note
What really works? : effective marketing strategies Where do you start? : the marketing and sales cycle Where are you headed? : setting your sales & marketing goal What's stopping you? : selecting your success ingredients Here's what to do : choosing from the action plan menu You're ready let's go! : putting the system into action Filling the pipeline : when you don't know enough people to contact Following up : when you know plenty of people but you're not contacting them Getting presentations : when you're contacting people but not getting appointments Closing sales : when you're making appointments but not getting sales.