New York : AMACOM American Management Association, 2005.
xx, 266 pages
Formatted Contents Note
Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s Start of the cellular boom : the need for new commercial applications, 1980s Cellular goes digital : second-generation stirrings, late 1980s Disrupting the cellular status quo : Qualcomm goes to bat, 1989 Spreading the CDMA message : turning points, late 1989 New technology never sells itself : winning acceptance one demo at a time, 1989-1991 Creating a common interface : devising and testing, 1990-1991 Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 Marketing in tandem with technology : building partnerships, 1993-1994 Wireless holy wars: trials by fire, 1994-1995 Make or break in personal communications services : the tide turns at last, 1995 Defining the core business : equipment manufacturer or technology developer? Developing an intellectual property business : establishing a firm foundation Fitting into the value chain : disseminating proprietary technology Tax collector or vital partner? Disseminating and protecting essential IP Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad Creating the future of wireless : working toward a smooth transition to 3G Stacking the deck with the best talent : building internal and external teams of innovators Remaining a technology leader : positioning for 3G and beyond.
Bibliography, etc. Note
Includes bibliographical references and index.