The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / Robert E. Johnston, Jr., J. Douglas Bate.
2003
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Items
Details
Author
Uniform Title
Ebrary electronic monographs.
Title
The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / Robert E. Johnston, Jr., J. Douglas Bate.
Added Author
Added Corporate Author
Imprint
New York : AMACOM, [2003]
Copyright
©2003
Description
xviii, 286 pages : illustrations ; 24 cm
Formatted Contents Note
Strategy meets innovation
Strategy innovation is managing the future
Strategy innovation is not strategic planning
The discovery process
The discovery process : the Moen story
The discovery process : staging phase
The discovery process : aligning phase
The discovery process : exploring phase
The discovery process : creating phase
The discovery process : mapping phase
Maximizing the discovery process
Formalizing a strategy innovation system
Epilogue: the future of strategy innovation.
Strategy innovation is managing the future
Strategy innovation is not strategic planning
The discovery process
The discovery process : the Moen story
The discovery process : staging phase
The discovery process : aligning phase
The discovery process : exploring phase
The discovery process : creating phase
The discovery process : mapping phase
Maximizing the discovery process
Formalizing a strategy innovation system
Epilogue: the future of strategy innovation.
Bibliography, etc. Note
Includes bibliographical references (pages 279-282) and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0814407684
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