Generating buy-in : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.
2004
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Ebrary electronic monographs.
Title
Generating buy-in : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.
Added Corporate Author
Imprint
New York : American Management Association, [2004]
Copyright
©2004
Description
xviii, 108 pages
Formatted Contents Note
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in
Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence
Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.
Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence
Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.
Bibliography, etc. Note
Includes bibliographical references (pages 95-97) and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0814406889
0814407889
0814407889
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