Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.
Bibliography, etc. Note
Includes bibliographical references (pages 95-97) and index.