Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
2004
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Uniform Title
Ebrary electronic monographs.
Title
Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
Added Author
Added Corporate Author
Edition
1st ed.
Imprint
New York : American Management Association, [2004]
Copyright
©2004
Description
xvii, 252 pages : illustrations ; 24 cm
Formatted Contents Note
Introduction
the great divide between customers and retailers
Decoupled extenaed supply chains
Semi: Exteneded supply chains
Fully extended supply chains
Centralized extended supply chains
Strategy : meshing operational and marketing goals
Marketing : tapping customers' latent desires
Supply chain design : how to bridge the last mile
Information technology : facilitating learning and streamlining transactions
The future of the extended supply chain.
the great divide between customers and retailers
Decoupled extenaed supply chains
Semi: Exteneded supply chains
Fully extended supply chains
Centralized extended supply chains
Strategy : meshing operational and marketing goals
Marketing : tapping customers' latent desires
Supply chain design : how to bridge the last mile
Information technology : facilitating learning and streamlining transactions
The future of the extended supply chain.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0814408362
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