xvii, 252 pages : illustrations ; 24 cm
Formatted Contents Note
Introduction the great divide between customers and retailers Decoupled extenaed supply chains Semi: Exteneded supply chains Fully extended supply chains Centralized extended supply chains Strategy : meshing operational and marketing goals Marketing : tapping customers' latent desires Supply chain design : how to bridge the last mile Information technology : facilitating learning and streamlining transactions The future of the extended supply chain.
Bibliography, etc. Note
Includes bibliographical references and index.