Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.
2002
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Details
Author
Uniform Title
Ebrary electronic monographs.
Title
Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.
Added Corporate Author
Edition
2nd ed.
Imprint
New York : AMACOM, American Management Association, [2002]
Copyright
©2002
Description
xx, 444 pages : illustrations ; 23 cm
Formatted Contents Note
A report card on PR use of the Internet
How communication has been forever changed
Public relations tools of the Internet
The principles of influencing audiences online
How to be the eyes and ears of your organization
Media relations
Investor relations
Government relations
Community relations
Cause and issue communication
Employee communications
Activism on the Net
Crisis management in the wired world
Going directly to the public
Measuring the effectiveness of your online efforts.
How communication has been forever changed
Public relations tools of the Internet
The principles of influencing audiences online
How to be the eyes and ears of your organization
Media relations
Investor relations
Government relations
Community relations
Cause and issue communication
Employee communications
Activism on the Net
Crisis management in the wired world
Going directly to the public
Measuring the effectiveness of your online efforts.
Bibliography, etc. Note
Includes bibliographical references and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0814471528 paperback
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