Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
2004
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Ebrary electronic monographs.
Title
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
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Imprint
London ; Sterling, VA : Kogan Page, 2004.
Description
xii, 244 pages : illustrations ; 24 cm.
Series
Market research in practice series.
Formatted Contents Note
Introduction
Market research design
Desk research
Focus groups
Depth interviewing
Observation
Sampling and statistics
Questionnaire design
Face-to-face interviewing
Telephone interviewing
Self-completion questionnaires
E-surveys
Data analysis
Reporting.
Market research design
Desk research
Focus groups
Depth interviewing
Observation
Sampling and statistics
Questionnaire design
Face-to-face interviewing
Telephone interviewing
Self-completion questionnaires
E-surveys
Data analysis
Reporting.
Bibliography, etc. Note
Includes bibliographical references (pages 221-235) and index.
Linked Resources
Language
English
Reproduction
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
ISBN
0749441801
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